Developed point of sale campaign around the concept "There's No I In Beer" to position Samuel Adams as the perfect beer for football, basketball and hockey drinking occasions.

POS_SAM_Q1_NoIInBeer_CE_Basketball_102616.jpg
POS_SAM_Q1_NoIInBeer_CE_Football_102616.jpg
 Illustrations by Hugh Syme

Illustrations by Hugh Syme

 Concept and Design for Limited Release Collaboration beer from Samuel Adams and Flounder Brewing “Devil’s Nectah”, Illustration by Dahl Taylor

Concept and Design for Limited Release Collaboration beer from Samuel Adams and Flounder Brewing “Devil’s Nectah”, Illustration by Dahl Taylor